Seeing an opportunity to become the world's leading source of new Waxflower varieties, Adrian and his Perth-based business partner Craig Musson have recently established their new company Helix Australia. Having secured a range of new and improved Waxflower varieties, Helix Australia is currently developing networks of licensed growers locally and overseas in both the cut flower and nursery industries. Helix Australia has identified the nursery and landscape industries have been starved for new and improved Waxflower hybrids and will invest over the coming years to raise the profile and application of this stunning and underutilised Australian native genus.
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Craig Musson and Adrian Parsons, Directors of leading flower exporter WAFEX are proud to announce the launch of their new company Helix Australia.

Helix Australia is positioned to become the world's leading marketer of new and improved hybrid Waxflower varieties. Helix Australia directors Craig Musson and Adrian Parsons each have over 20 years experience in floricultural marketing both in Australia and overseas export markets.

Helix Australia has access and supply agreements with Australia's leading breeders and growers of Waxflower. Helix Australia has already put together a portfolio of new Waxflower varieties guaranteed to excite both cut flower and nursery growers alike. These varieties include My Sweet 16, Dancing Queen, Chantilly Lace, Sarah's Delight, Moonlight Delight and Raspberry Ripple.
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WAFEX is proud to be a finalist in the agribusiness category of this year's WA Industry & Export Awards.

The Western Australian Industry and Export Awards are the State's most prestigious business awards. They acknowledge the innovation, hard work and success of businesses, large and small, in reaching new markets. Agribusiness Export Award acknowledges outstanding export achievement in the field of agricultural products, services or technology, including processed foods and beverages, and the forestry, fisheries and fibres industries.